Why Responsive Design Is The Future
Now more than ever, businesses are focusing on creating delightful mobile website experiences and realize to survive this highly competitive market, it is vital to ensure you can reach mobile users.
After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that's crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.
Going forward, Google will only continue to raise the bar for what it considers to be mobile-friendly (including page load time) and reflect that in its algorithm updates. So if you haven't been focusing on improving your mobile experience, you'd better prioritize it now, or your search ranking could really suffer.
Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices.
In other words, responsive design automatically reformats your website for all screen sizes so your website visitors can easily interact with your site no matter what device they're using.
Due to the rapid increase in mobile usage in recent years, responsive design has become somewhat of a necessity.
According to Google, 52% of users said they would be less likely to engage with a company if the mobile experience on their site was bad.
Responsive design requires you only have one website that is coded to adapt to all screen size no matter what the device it’s being displayed on.
Here are just a few of the undeniable reasons your website needs to be responsive.
This might not be a surprise for most of you, yet despite the impressive statistics above many businesses do not yet have a mobile website. Hopefully reading through these statistics will light a fire to stop ignoring the need for a mobile website.
1. Positive User Experience Is Key:
According to Google’s Think Insights on Mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website a user is 67% more likely to buy a product or use a service.
2. Blogging and Social Activities Bring Mobile Visitors:
If you’re like most Inbound Marketers and have elements of blogging and social media incorporated in your strategy, you probably have been seeing increased mobile traffic. A recent study by ComScore cites that 55% of social media consumption happens on a mobile device.
With this being said, if you are sharing out content links or links to your website and don’t have a mobile friendly website, you’re not only going to experience high bounce rates and low conversion rates but also a frustrated audience.
3. Responsive Design is Preferred for SEO:
In June 2012 at SMX Advanced, Google’s Pierre Farr went on the record to declare that Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google bot to crawl your site, Google’s external link algorithm and reduces the chance of on-page SEO errors. For all these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile template site.
4. A Speedy Responsive Website is Key:
According to the Google PageSpeed Developers standards recommends that the content above the fold on a mobile device loads in under 1 second and the entire page loads in under 2 seconds. This is typically not possible when loading a desktop website on a mobile device. When a user has to wait too long for a page to load, there’s an extremely high chance they will leave your site.
Curious about how well your current website is performing on a mobile device? Google Developers has this nifty little tool to check your mobile site’s speed.
5. Responsive Adapts to Future Devices:
One of the big benefits of responsive design is that the size of the template is designed based on screen size not device. This means that no matter what size screen someone is viewing your website it will display properly for that screen size. So in the future as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive site will still look beautiful.
Moving forward it will be extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile website is no longer a simply a nice feature, rather it is a necessity and literally impact the growth of your business.
6. Contrary To What Others Say, You don't need to develop a mobile app:
If responsive web site design achieves in supporting all screen devices and looks the same across all devices, why invest money in hiring a mobile app developer, when your resposnive website accomplishes the same thing and is much more less costly and is secure! It's unfortunate the trend is for everyone to jump on the bang wagon and spend more of your hard earn investment for a mobile app. The only down fall is that alot of business refuses to seriously invest in security when it comes to mobile apps.
The reality is for those small business who don't care much about responsive design, then your wasting your money/investment keeping your business website online. What's the point?